Insights

Account Based Marketing and RevOps: How These Two Strategies Synergize

Discover how Account Based Marketing and RevOps work together to drive growth by aligning sales, marketing, and customer service teams.

How Account Based Marketing Strategies Promote Business Efficiency

What is account based marketing, and how can an ABM strategy increase business efficiency and sales performance? Learn the benefits of ABM tactics.

Meta AI and the Push for Artificial General Intelligence

What is artificial general intelligence (AGI), is it achievable, how is Meta working to develop it with Llama 2, and what would a world with AGI look like?

Why is The 2024 Economy and Labor Market so Tough, and How Can Businesses Survive?

How can leaders make future-oriented decisions in an uncertain market? Here's how to get ahead of the competition with digital transformation.

Are the Current Tech Layoffs Caused by AI? AI's Role in U.S. Job Cuts

2023 and 2024 have seen unexpected and significant waves of tech layoffs. Why are big tech companies like Google cutting jobs, and is AI to blame?

Enhancing ABM Strategies: Integrating Aloware with HubSpot Workflows

HubSpot's integration with Aloware enables businesses to enhance their ABM strategies with personalized, targeted SMS messaging.

What Are the Dangers of AI? How AI is Affecting the Job Market and More

From existential threats to shifts in the job market, learn more about the potential dangers of AI, and how AI may change our workforce and the way we live.

Sustainability Trends in Business: Are Consumers Buying Eco Products?

Are consumers actually buying sustainable products? Let's look at sustainability trends in business and the profitability of eco initiatives by brands.

2023 AI Retrospective: AI Trends From 2023 and Predictions for 2024

2023 brought about massive developments in AI tech. Let's look back at some of the biggest AI trends from 2023 and how the new tech may evolve in 2024.

How to Write the Perfect ChatGPT Prompt (With Examples!)

When using ChatGPT, crafting the right prompt is everything. Here's how to write the perfect ChatGPT prompts for emails, blogs, website copy, and more.

5 New HubSpot Features to Keep an Eye On: Insights From Inbound 2023

Many new exciting, game-changing HubSpot features were unveiled during INBOUND 2023. Find out which ones Mind & Metrics is most excited about.

Google Helpful Content Update 2023: 4 New Changes and How to Recover

Has the September 2023 Google helpful content update affected your web page rankings? Find out what was included in the update and how you can bounce back.