How To Create Buyer Personas For Your Business
Be more effective, safe precious time and increase your leads!
Today, you have to earn the customer’s consideration and action, moment after moment.
Why?
Because people are more loyal to their need in the moment than to any particular brand.
By creating buyer personas, you'll be able to plan what mobile moments you need to conquer and what relevant information you need to provide in those moments.
Remember, to win mobile moments, you must:
- Be There
You’ve got to anticipate the moments for users in your industry, and then commit to being there to help when those moments occur.
- Be Useful
You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.
- Be Quick
Mobile users want to know, go, and buy swiftly. Your mobile experience has to be fast and frictionless.
- Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1,291 online smartphone users 18+.
- Moments That Matter: Intent-Rich Moments Are Critical to Winning Today’s Consumer Journey, Google/Forrester, U.S., July 2015, n=234 e-business and/or marketing professionals in organizations of 1,000 or more employees in the U.S.
