Our Biggest Opportunities Happen  In The Smallest Moments

Content Mapping For Mobile Moments

When we want or need something, we tune in via convenient, self-initiated bursts of digital activity. We spend 177 minutes on our phones per day.¹ Those mobile sessions average a mere 1 minute and 10 seconds long,  and this happens dozens and dozens of times per day. It’s like we’re speed dating with our phones.

Thanks to mobile, these micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. 

That makes micro-moments the new battleground for brands and mapping your content to address these moments is critical.

Remember, to win mobile moments, you must:

• Be There
  

  You’ve got to anticipate the moments for users in your industry, and then commit to being there to help when those moments occur.

• Be Useful
  

  You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.

• Be Quick
  

  Mobile users want to know, go, and buy swiftly. Your mobile experience has to be fast and frictionless.

 

 

 

1. Flurry Analytics, Comscore, Q4 2014.