Our Biggest Opportunities Happen In The Smallest MomentsContent Mapping For Mobile Moments
When we want or need something, we tune in via convenient, self-initiated bursts of digital activity. We spend 177 minutes on our phones per day.1 Those mobile sessions average a mere 1 minute and 10 seconds long, and this happens dozens and dozens of times per day. It’s like we’re speed dating with our phones.
Thanks to mobile, these micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.
That makes micro-moments the new battleground for brands and mapping your content to address these moments is critical.
Remember, to win mobile moments, you must:
- Be There
You’ve got to anticipate the moments for users in your industry, and then commit to being there to help when those moments occur.
- Be Useful
You’ve got to be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.
- Be Quick
Mobile users want to know, go, and buy swiftly. Your mobile experience has to be fast and frictionless.
Flurry Analytics, Comscore, Q4 2014.